NS and CrowdCows partner to tackle event congestion at Bijlmer station
Case Study: NS and CrowdCows partner to tackle event congestion at Bijlmer station
When major events take place at the Johan Cruijff Arena, Ziggo Dome, and AFAS Live, NS (Dutch Railways) faces a significant increase in passenger numbers at Bijlmer station. That’s why they asked CrowdCows to collaborate on a strategy to further disentangle passenger flows and minimize crossflow in the station. It’s a challenge we’re eager to tackle with innovative solutions! 💡
We’ve joined forces to explore how we can assist NS in better managing the crowds in the station hall and ensuring smooth traffic flow. By deploying just 5 HIKERS with cleverly designed content aimed at unconsciously influencing behavior 🧠, we’ve developed a unique approach.
Based on the CHILD ego (according to Eric Berne’s theory) and Daniel Kahneman’s intuitive System 1 thinking, we offer effective communication that subtly and effectively guides visitors.
The result? A significant reduction in crossflow in the station hall and an increase in the processing capacity of Amsterdam Bijlmer-ArenA station following major events! 🎉
At NS & CrowdCows, we strive to provide innovative solutions that positively impact travelers’ experiences, especially during busy events. 🌟
Photos from NS and CrowdCows partner to tackle event congestion at Bijlmer station
Case details
- 5 HIKERS
- Controlled form a central controlroom
- Influencing behavior content
More information about crowd communication?
cases
This is how others use our crowd communication system
Mysteryland is one of the world’s leading dance events and has been a fixture of the international festival scene for 25 years. At the former Floriade site, tens of thousands of visitors come to the festival every year. Guiding that many people safely and smoothly across the campsite and festival grounds calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
The Nijmegen Four Days Marches (Vierdaagsefeesten) are the largest free festival in the Netherlands — and the birthplace of crowd communication. Every year, more than 2.1 million visitors come to the city. Guiding that many people safely and smoothly through the city centre calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
For five days and nights, Parookaville turns Weeze airport into the city of Bill Parooka, with the world’s biggest DJs and more than 80,000 visitors a day. Guiding that many people safely and smoothly across the festival grounds and campsites calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
references
We worked, among other, on behalf of
