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We’ll keep you posted about everyting in and around the event industry
Answer-first: A single mobile cell realistically carries only a few hundred connected devices at once — so when tens of thousands of people gather, or an incident makes everyone call at the same moment, the network saturates exactly when you need it. On 7 July 2005 in London, one operator’s call volume jumped 250% and its network hit capacity by 10am. Broadcast-based crowd communication, which reaches every screen on site over its own signal, keeps working when the mobile network does not. (more…)
If your venue or event could be caught by Martyn’s Law, the first question is simple: which tier are you in? The answer decides what you actually have to do — and, just as importantly, what you do not. Here is how the two tiers work, and where communicating with your crowd fits into both.
When people read the Martyn’s Law procedures, evacuation, invacuation, lockdown, communication, three of the four feel familiar. Communication is the one that quietly decides whether the other three work at all.
You can have the best evacuation plan in the world, but if you cannot tell thousands of people to use it, calmly and at the same time, it stays on paper. (more…)
To guide visitor flows, your communication must be accepted by the crowd. You achieve this through the following 3 basic principles:
1. Freedom of choice: Give visitors a choice. Principle of freedom.
2. Transactional analysis: Communicate in the same ‘ego’ as your visitors.
3. Activate System 1 of the brain.
There are 12 triggers that activate System 1:
Influencing behavior: How to use system 1 and system 2 thinking for effective crowd communication.
Explore the hidden forces in your brain that shape how our behavior acts. Noted psychologist Daniel Kahneman introduced two key ideas—System 1 and System 2 thinking—that give us valuable insights into how we make choices. You’ll find out how we can use this to influence the behavior of crowds.
Eric Berne was a psychoanalist 🎓 who re-invented Sigmund Freuds theory about the 3 ego’s. These ego states are Parent, Adult, and Child. Being aware of these ego states can lead to effective crowd communication. Let’s explore each of them with examples: (more…)
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