Kingsday ’24
Reliability in Crowd Communication: Crucial for Urban Events
🌟 Reliability in Crowd Communication: Crucial for Urban Events 🌟
Swift and dependable communication with your audience is the backbone of every successful event. Visitors expect not only up-to-date information about the program, but also guidance in wayfinding and transparent communication in case of an incident.
In cities where massive events like King’s Day (NL) take place, anticipating unpredictable visitor numbers is a challenge. That’s why the municipalities of Arnhem, Utrecht and Groningen have opted for the advanced Integrated Crowd Communication System by CrowdCows.
From our control room in Wehl (NL), we coordinated 22 HIKERS in Arnhem, 10 HIKERS in Utrecht and 8 HIKERS in Groningen during King’s Day. At the onsite command post, our advisors worked closely with the safety authorities, providing valuable advice on behavior influence and effective communication strategies towards the public.
At CrowdCows, we adhere to three golden rules for crowd communication:
1️⃣ We activate the unconscious brain, system 1, to promote quick and instinctive responses. 🧠
2️⃣ The Principle of Freedom, where we offer visitors freedom of choice. ↔️
3️⃣ We communicate at the appropriate ego level, ensuring the message resonates optimally with the receiver. 🫶🏼
With our integrated system and these golden rules, we guarantee a smooth and secure experience for both visitors and organizers.
#CrowdCommunication #EventManagement #PublicSafety 🚀
Photos from Kingsday ’24
Case details
- 40 HIKERS in 3 cities.
- Controlled and monitored from our HQ.
- Communication advisors on location.
More information about crowd communication?
cases
This is how others use our crowd communication system
Notting Hill Carnival is one of the largest street festivals in the world — and the biggest in Europe. On 24 and 25 August 2025, close to two million people filled the streets of West London to celebrate Caribbean culture.
(more…)
The British Grand Prix is one of the largest sporting events in the UK. In 2025, Silverstone welcomed 500,000 people through its gates across the race weekend of 4-6 July — a figure the circuit published itself. The hardest moment of an event that size is not the arrival. It is the exit: a few hundred thousand people deciding to leave at roughly the same time, most of them heading for a shuttle bus.
In late June 2024, the AfD held its federal party conference at the Grugahalle in Essen. Tens of thousands of people travelled to the city that weekend to demonstrate, spread across dozens of registered protests — one of the largest public-safety operations in the city’s history. Keeping that many people informed and moving safely calls for clear, real-time crowd communication. That is why client Stadt Essen brought in CrowdCows.
references
We worked, among other, on behalf of
