Kingsday ’24
Reliability in Crowd Communication: Crucial for Urban Events
🌟 Reliability in Crowd Communication: Crucial for Urban Events 🌟
Swift and dependable communication with your audience is the backbone of every successful event. Visitors expect not only up-to-date information about the program, but also guidance in wayfinding and transparent communication in case of an incident.
In cities where massive events like King’s Day (NL) take place, anticipating unpredictable visitor numbers is a challenge. That’s why the municipalities of Arnhem, Utrecht and Groningen have opted for the advanced Integrated Crowd Communication System by CrowdCows.
From our control room in Wehl (NL), we coordinated 22 HIKERS in Arnhem, 10 HIKERS in Utrecht and 8 HIKERS in Groningen during King’s Day. At the onsite command post, our advisors worked closely with the safety authorities, providing valuable advice on behavior influence and effective communication strategies towards the public.
At CrowdCows, we adhere to three golden rules for crowd communication:
1️⃣ We activate the unconscious brain, system 1, to promote quick and instinctive responses. 🧠
2️⃣ The Principle of Freedom, where we offer visitors freedom of choice. ↔️
3️⃣ We communicate at the appropriate ego level, ensuring the message resonates optimally with the receiver. 🫶🏼
With our integrated system and these golden rules, we guarantee a smooth and secure experience for both visitors and organizers.
#CrowdCommunication #EventManagement #PublicSafety 🚀
Photos from Kingsday ’24
Case details
- 40 HIKERS in 3 cities.
- Controlled and monitored from our HQ.
- Communication advisors on location.
More information about crowd communication?
cases
This is how others use our crowd communication system
Mysteryland is one of the world’s leading dance events and has been a fixture of the international festival scene for 25 years. At the former Floriade site, tens of thousands of visitors come to the festival every year. Guiding that many people safely and smoothly across the campsite and festival grounds calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
The Nijmegen Four Days Marches (Vierdaagsefeesten) are the largest free festival in the Netherlands — and the birthplace of crowd communication. Every year, more than 2.1 million visitors come to the city. Guiding that many people safely and smoothly through the city centre calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
For five days and nights, Parookaville turns Weeze airport into the city of Bill Parooka, with the world’s biggest DJs and more than 80,000 visitors a day. Guiding that many people safely and smoothly across the festival grounds and campsites calls for clear, real-time communication. That is why the organisation brought in crowd communication from CrowdCows. (more…)
references
We worked, among other, on behalf of
