Crowd messaging at Notting Hill Carnival
Crowd messaging at Notting Hill Carnival
Notting Hill Carnival is one of the largest street festivals in the world, and the biggest in Europe. On 24 and 25 August 2025, nearly two million people filled the streets of London’s vibrant Notting Hill to celebrate Caribbean culture. The event stands as a powerful symbol of Caribbean identity in the UK and the resilience of the Afro-Caribbean community.
Mass gatherings on this scale demand strong safety measures, and above all, effective communication! With constant movement, loud music and packed streets, keeping everyone informed at the right moment is a major operational challenge.
That’s where CrowdCows came in.
With 14 HIKERS, our custom-built software and proven crowd messaging and behavioural influence techniques, we supported Notting Hill Carnival by enabling fast, dynamic communication between public safety teams and festival visitors. Clear messages, delivered at the right time and place, improving experience and safety for everyone.
Want to see us in action?
Watch these two short media features from BBC and Sky News below: not to be missed! 😉
Photos from Crowd messaging at Notting Hill Carnival
Case details
- 14 HIKERS,
- Custommade crowd messaging software,
- Behavioral influencing techniques,
- Content, content, content, content
More information about crowd communication?
cases
This is how others use our crowd communication system
Mysteryland ranks amongst the most influential EDM events. This event has been at the international top of the dance scene for 25 years. Every year, DJs from all over the world look forward to this event (more…)
The largest free festival of the Netherlands is the cradle of crowd communication. Over 2,1 million visitors come to Nijmegen annually to party. This has to be well (crowd) managed. (more…)
Parookaville is an annual event that is situated at airport Weeze. This former military training area is Bill Parooka’s domain for 5 days and nights. The most popular DJs and performers in the world make an appearance here. (more…)
references
We worked, among other, on behalf of
