Crowd communication in city centres
Crowd communication in the city centre
In busy city centres, clear real-time communication is essential to keep visitor flows safe and smooth. Cities such as Arnhem, Utrecht, Eindhoven, Den Bosch, Wageningen and Doetinchem turned to the Crowd Communication System from CrowdCows to keep shoppers continuously informed.
As crowds grew, we actively informed the public about walking routes and closures — driven in real time from our control room, available 24/7. In an emergency, the messaging switches straight to safety announcements, keeping the city centre safe and moving.
Photos from Crowd communication in city centres
Case details
- Deployed across multiple city centres
- Real-time route and crowd information
- Driven from the control room (24/7)
- Preventing overcrowding
More information about crowd communication?
cases
This is how others use our crowd communication system
Notting Hill Carnival is one of the largest street festivals in the world — and the biggest in Europe. On 24 and 25 August 2025, close to two million people filled the streets of West London to celebrate Caribbean culture.
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The British Grand Prix is one of the largest sporting events in the UK. In 2025, Silverstone welcomed 500,000 people through its gates across the race weekend of 4-6 July — a figure the circuit published itself. The hardest moment of an event that size is not the arrival. It is the exit: a few hundred thousand people deciding to leave at roughly the same time, most of them heading for a shuttle bus.
In late June 2024, the AfD held its federal party conference at the Grugahalle in Essen. Tens of thousands of people travelled to the city that weekend to demonstrate, spread across dozens of registered protests — one of the largest public-safety operations in the city’s history. Keeping that many people informed and moving safely calls for clear, real-time crowd communication. That is why client Stadt Essen brought in CrowdCows.
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