Bospop

Since 1980, Bospop has grown from a regional stage into a three-day rock festival in Weert, the Netherlands. The 2026 edition took place from 10 to 12 July, with a programme spread across the festival site and the campsite. Visitors moving between several zones need the same information at any moment: where to go, what starts next, and what happens if an area gets busy. That is why the organisers brought in CrowdCows. We deployed our crowd communication at the busiest points on site, at the entrances and across the campsite — keeping the reach going outside stage hours, when the campsite fills up. From our control room, the operator drove the messaging: programme information and walking routes as standard, with a single switch to safety messaging the moment it is needed. Because the site and the campsite ran on the same system, the event team could reach visitors everywhere at once — including outside stage hours, when the campsite is at its busiest. The same infrastructure therefore serves both safety and visitor comfort.