Zwarte Cross
For four days, the fields around Lichtenvoorde, Lievelde and Vragender turn into one of the largest festival sites in the Netherlands. Zwarte Cross 2026 ran from 16 to 19 July; day tickets for Friday, Saturday and Sunday sold out and the campsite was almost entirely full. Guiding that many visitors across a site of this size calls for clear information at the right moment — not tighter control, but smarter communication. That is why organiser Feestfabriek brought in CrowdCows. We deployed our crowd communication at the points where visitors decide which way to go: at the entrances, at the junctions of the walking routes and around Walhalla. One position moved with the crowd, so the message stood wherever the flow was stalling. From our control room, the operator kept visitors informed about walking routes, programme changes and busy areas — worded so that people choose the quieter route of their own accord. If a situation escalates, everything switches straight over to safety messaging.
Photos from Zwarte Cross
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